Hibar Ad Campaign Animation (2021)

This animation was created independently as part of an ad campaign for the brand Hibar, though I have no affiliation with the brand besides being a fan. I believe sustainability is our future, including eliminating plastic bottles entirely from daily use. I’ve used Hibar’s shampoo bars and enjoy them, and I thought it would be fun to make a short video showcasing a simple message of water-like motion in the logo. My goal with the animation was to emphasize the idea that all you have to do with the shampoo bar is add water, and it’s ready to use. Shampoo bottles come with water already inside them, which takes up more resources than necessary. The dot of the “i” turning into a water droplet was intended for that purpose. Please see the storyboard for the intended results as this is a work in progress.

Materials/tools: Cinema 4D, Adobe Illustrator